Customer records are duplicated across CRM, ERP and spreadsheets, and no one trusts the numbers.
Dedupe tools either miss duplicates or merge aggressively, overwriting good data with no way back.
Exports look complete but are mostly empty: critical fields sit in the wrong columns or were never captured.
Review queues overflow with matches nobody can decide, and privacy rules limit what can be sent to AI.
What makes it different
It Doesn’t Auto-Merge.
Nothing is merged without approval. A strong match is an evidence grade, not a permission. Source records are never altered, and every decision is recorded.
Evidence, Not Guesswork.
Every match shows what speaks for it and what speaks against it, field by field. Scores are never presented as certainties.
It Knows What It Doesn’t Know.
Pairs the data can’t decide are set aside from routine review: flagged, available and never guessed. On one real CRM, that removed 78% of the review noise.
A Phone Number Is Not a Person.
Shared switchboards, team inboxes and kept-on mobiles are where aggressive tools fold colleagues into one customer. The Concierge counts shared values by the people behind them and puts conflicting evidence in front of your reviewer.
Every Decision, Remembered.
Who decided, when, and on what evidence. A decision can be reversed without losing its history, and every golden value traces back to its source row.
Built for Enterprise Data.
Workspace isolation, configurable data residency, policy-controlled AI and governed erasure. The detail is on Trust & Security.
Replaces and augments
Dedupe tools
DemandTools, Cloudingo
Spreadsheet clean-up
Manual VLOOKUP de-dupes
Data admin requests
Manual merge tickets
MDM projects
Heavyweight MDM rollouts
Data quality audits
One-off consultant reviews
Migration prep
Pre-migration cleansing
Ideal for
The people who own customer data
RevOps, CRM and Salesforce administrators
Data, operations and MDM teams
IT, privacy and compliance leaders
Industries where records multiply
Manufacturing and distribution
Healthcare and financial services
Technology and professional services
It’s time to know every customer once.
Send us one export from your CRM, ERP or a spreadsheet you’ve stopped trusting. We’ll show you what’s really in it: the duplicates, the gaps, and the evidence behind every match.
No bulk merges, no black box, and nothing changes in your systems until your team says so.